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苹果审核app上架越来越严格，苹果开发者注册提高了门槛，实名认证，一人一机器一个号，然后提包经过机器审核、人工审核等各个环节。然而最近这2年越来越多的开发者头疼的就是这个4.3了。大致意思就是设计UI重复、代码重复、功能重复等，说白了就是不让你这个app上了
大致4.3问题有几种请款
第一种机器审核，直接驳回，连人工审核环节都没进入直接被拒之门外，
Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam.
第二种一般是人工（后来发现苹果反馈的驳回消息模板变化了，有时候也是机审）
Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
- iOS App 1.0
- App 版本
拒绝原因：
4.3.0 Design: Spam
第三种是人工的，大致意思这个类别社交等app太多了，你的没有什么特点，他们不需要这样子普通的app了
Guideline 4.3 - Design - Spam
Your app primarily features dating features. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.
While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
We look forward to reviewing your resubmitted app.
Best regards,
App Store Review
解决方案基本就是代码+ui改动，让重复率变的低一些。
当然需要更快的上架的话，可以私信留言，支持付费解决4.3
苹果对app上架规范要求比较多，必须完全符合审核规范才能上架，不少app都是经过多次整改才上架的，app上架需要做好长期整改的准备。
一舟分发网可以上架苹果app，免审核秒上架的，上架后下载分发不限量并且是永久免费。
苹果App上架审核不通过是因为苹果App store审核是很严格的，有一些需要注意的点是不能触及的，稍有不注意都可能导致上架的失败，譬如以下列举的几项都是会导致app被驳回的原因：
App图标/LaunchImage不全
功能不明晰，需要完善
名字不符合，包含不良信息，包含与当前app不符的内容，包含特殊含义的歧义字符
App中有第三方支付(如短信支付，积分墙支付)
App的功能过于单一或仅仅是一个demo
以上列举的五点还仅仅是一小部分，所以一提到app上架开发者们头疼还是很头疼的，所以在app上架前，进行内测是不可忽视的一步，很关键，内测和助上架都可以选择和开发者服务平台合作，亥著就可以了解，内测上架可以更省心一些。
希望各位的app上架顺利~
